Wednesday, January 2, 2013

GMO Backlash Causes Cheerios Facebook Campaign Fail

by Ann Marie Michaels on December 1, 2012



Cheerios had posted an “app” on their Facebook that allowed fans to post a word or two about how they felt about Cheerios. Due to all the consumer backlash against GMOs, Cheerios pulled their app off the web.

General Mills and Prop 37

General Mills, makers of Cheerios, donated over one million dollars to defeat California Proposition 37 last month. Prop 37 was a ballot initiative asking brands to label their products, giving consumers the right to know what is in their food.

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